A forefather in the design thinking world, IDEO is an award-winning global design firm with a human-centred approach to business. Living in the crossroads of viability, feasibility and desirability, IDEO has paved the way to success of many businesses and organizations, proving that innovation is the most significant factor that contributes to organizational and economic growth.

Founded in 1978, the massive firm now employs over 600 of the most brilliant and creative minds. With 9 offices in every corner of the globe, IDEO’s team of T-shaped people, those with a broach reach and deep area of expertise, can identify new ways to serve and support people by uncovering needs, desires & behaviors.

Their extensive portfolio & client success proves them to be an outstanding leader in the business world, as well as an archetype for any growing business to follow.

Training With The Pros

The easiest way to be the best is to learn from the best. We are excited to announce that PointPath Canada has created a strategic partnership with IDEO’s exclusive training Design Thinking and Innovation training facility. This partnership will enable PointPath Canada to help businesses such as yours to gain access to Design Thinking training and materials that align to IDEO’s award-winning methodology.

About Our Training

Our training comes in the form of a full-day, intensive, PointPath Canada-led group facilitation. During our time together, your team will receive a combination of training on the Design Thinking process, and will also tackle an internal opportunity leveraging their training. They will also receive exclusive access to online tools to help them further extend the customer-centric mindset into other areas of the business.

Why train with us

Our clients reach out to us because we understand how to blend Innovation with Process Design and Execution. They realize the importance and value of developing a culture that is centered around the customer, but sometimes are unsure about where to start. Our strong recommendation is that, even if you are a client who is looking for PointPath Canada to lead your strategic customer-centric growth plan from beginning to end, you consider our training as a “train the trainer” tool to help you spread a solid “customer only” mindset throughout your organization.

Why It Works

So, how does all of this help to benefit your business? There are plenty of ways design thinking can maximize your potential success. For starters, focusing on your customers, and quite frankly your ‘non-customers’, allows for the most direct link between your business strategies and your customers’ desires. Empathizing with your existing and potential buyers creates a tight and loyal relationship between your strategies, and your customer experiences. Secondly, we use all of our resources. Mixing stakeholders, employees & customers into our collaborative process allows us to leverage our collective expertise and enable the constant expansion of knowledge.

Ultimately, our approach has proven to improve business relationships, provide advantageous results, and most importantly create value while solving problems.

“If you can get that diversity of thinkers and you can get them to work together and build on each other’s ideas, you’re definitely going to come up with new-to-the-world stuff.” – David Kelley, Founder of IDEO

For more information on how we can help to bring Design Thinking to your organization, please call us today at 226-373-8226 or send us an email at [email protected].