Customer Profiling

UNDERSTANDING YOUR CUSTOMERS
Customer needs are constantly changing, and staying on top of what matters most to your customers can be a challenge.

Any misalignment between your corporate strategy and what matters most to your customers could result in a shift in customer loyalty. Customers now have greater access than ever to competitive offerings, and not understanding their needs will ultimately translate into customers buying from your competition, and lost sales for you.

Our Customer Profiling solution can help you develop a deeper understanding of what your customers are looking for, empowering you to deliver a customer experience that will retain and strengthen the loyalty of your current customers, create new customers, and make you more money.

Here’s how it works:

Our customer profiling team will sit down with you for a series of discovery sessions to understand the pain points that you are feeling today, what you feel the opportunities are, and which customer segments you feel would best benefit from this opportunity.
We then use proven Design Thinking techniques and processes that get right to the very heart of your customers’ wants, collecting deeply empathetic qualitative data that we observe and analyze to make predictive models.
In parallel, our lean process team will harvest a solid understanding of how your business is currently operating, including your current-state strategies, your organizational structure, and your high-level operational processes.
We synthesize our external, ethnographic customer research, and our understanding of your internal structure and operational goals into insights that will bear innovative ideas which will deeply engage your users.

The ultimate result is a customer-centered strategy that will keep you ahead of your competition by giving you a clear understanding of what your customers truly need, along with a plan that will help your business evolve into one that is structured to better respond to the changing needs of your customers.

NEXT STEPS: WHAT TO DO WITH YOUR CUSTOMER PROFILE STRATEGY

With your new customer profile strategy in place, we can further develop a fully integrated solution that keeps your business moving forward in a lean and agile way, while also providing your customers with an experience that is deeply rooted in their desires:

Lean Process Analysis and Redesign:

A thorough review and redesign of your internal processes, including recommendations that will improve efficiencies, reduce waste, and make your company more agile.

Agile Market Delivery:

Development, installation, and integration of your new lean system, as well change management support that will help provide you with a seamless transition.

Training and Support:

We’ll train and mentor your workforce so they fully understand and are able to use your new lean system to its maximum potential.

Lean Process Analysis and Redesign:

A thorough review and redesign of your internal processes, including recommendations that will improve efficiencies, reduce waste, and make your company more agile.

Agile Market Delivery:

Development, installation, and integration of your new lean system, as well change management support that will help provide you with a seamless transition.

Training and Support:

We’ll train and mentor your workforce so they fully understand and are able to use your new lean system to its maximum potential.
INITIAL CUSTOMER MAPPING SESSION

Ready to dig deep into customer profiling and hit your business goals? Contact us for a customer experience mapping session that will help you uncover quick opportunities to implement meaningful change within your organization that will result in deeper customer connections.

Call our Head Office at 226-373-8226 or email [email protected] to arrange for your session today!

How can we help you grow your business?

CONTACT

416-809-3444
[email protected]
PointPath has offices in the GTA and London, Ontario